Welcome to the world of AI. I know it might sound intimidating and complex, but trust me, it’s not. In fact, it’s quite fascinating. In this post, we’ll break down the concepts of AI and how it can be used in your marketing strategies. But before we get into the nitty-gritty, let’s start with the…
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So how does Facebook advertising work? The basic principle to understand here is PPC. If you’re at all familiar with internet marketing, then you will have heard the term. If you have mostly handled your advertising offline until now though, then you might not have. PPC stands for ‘Pay Per Click’. What this means, is…
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In today’s world where international, far-reaching companies have such a large share of the retail market presence, it’s easy for local business owners to get duped into believing that they can’t compete. Marketing a local, brick-and-mortar company requires a mix of online and in-person marketing. You need to be thinking about how to connect with…
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Facebook may have started out as a way for teenagers and college students to easily connect, but it’s become much more than that. Much More. Today, the social network’s 1 billion user base is a goldmine for businesses looking to grow their brand.People continue to connect with other individuals on Facebook but they have also…
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A super-niche is one that is piping hot and busting at the seams with rabid buyers. They’re usually full of competitors but also full of opportunity. Super-niches must meet three requirements. 1. The niche must center around a specific audience or group of people with very similar interests. This won’t weed out too many niche…
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Marketing your business is easier than ever thanks to the internet. Right? Wrong. Well, not totally wrong – but there’s no denying that in some ways, digital marketing complicates things for small business owners. What do I mean by that? Well, before the internet, most companies were competing with only a few rivals. There were…
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Where does your business appear on Google when potential customers search for your chosen keywords? If you’re not at the top – or near the top – it can be frustrating. There is plenty of evidence to show that very few users venture beyond the first page of results when they do a Google search.…
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Most small business don’t have a huge marketing budget. Sounds familiar, right? Advertising is expensive. You want the money you spend to stretch as far as possible – and that means finding advertising opportunities that are going to get you the biggest possible bang for your buck. There’s no shortage of options. And one option…
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Advantages came ready made with internet marketing. These original advantages have continued to increase as the state of the internet has improved. Everybody has had a never satisfied wish for more, better, and faster access to products and service across the entire area of internet marketing. There is no indication that this will ever change,…
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