It’s safe to say that artificial intelligence has disrupted the advertising industry in many ways. From automating mundane tasks to creating personalized ads, AI has helped marketers achieve their goals with greater efficiency and accuracy. But what about the creative aspect of advertising? Can AI help in that area too? Absolutely! We’ll explore the role…
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In today’s world where international, far-reaching companies have such a large share of the retail market presence, it’s easy for local business owners to get duped into believing that they can’t compete. Marketing a local, brick-and-mortar company requires a mix of online and in-person marketing. You need to be thinking about how to connect with…
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You’ve read in many places on the Internet that it’s important to build your own website. Whether it be for personal or business use, people tell you to get your own website. But you don’t know how it’s done. You don’t know anything about building websites, and you don’t want to invest thousands of dollars…
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Where does your business appear on Google when potential customers search for your chosen keywords? If you’re not at the top – or near the top – it can be frustrating. There is plenty of evidence to show that very few users venture beyond the first page of results when they do a Google search.…
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In today’s world where international, far-reaching companies have such a large share of the retail market presence, it’s easy for local business owners to get duped into believing that they can’t compete. However, there’s still a large segment of the buying population that believes in supporting local businesses first and foremost when possible. The key…
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Most small business don’t have a huge marketing budget. Sounds familiar, right? Advertising is expensive. You want the money you spend to stretch as far as possible – and that means finding advertising opportunities that are going to get you the biggest possible bang for your buck. There’s no shortage of options. And one option…
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Since the birth of virtual voice assistants from big-hitters Amazon, Apple and Google, wireless speakers have never been so full of intelligence. Whether you want to know if it’s going to rain (again), the name of the track you’re listening to or a recipe for sourdough, Alexa, Siri and Google Assistant are waiting in the…
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Online marketing is an incredibly strong tool that nearly every company can benefit from. Online marketing will help you to reach consumers that you would be unable to reach through normal marketing means. It can help you to increase your image, increase the interest in your company, and increase the traffic to your company. For…
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If you are not already marketing your business online with YouTube, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing. First of all, it is free to market your business on YouTube. Other…
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