What is affiliate marketing?

 

Affiliate marketing is one of the most popular ways to monetize a website.

You wouldn’t be the first to have never heard this term before, and you’re probably wondering, “What is affiliate marketing?”.

Simply put, affiliate marketing is when a business markets its offers through a third-party with affiliate links that people can click on to take them to the product that’s offered.

When you add affiliate links to your website, you’ll receive a commission from each person that clicks your affiliate link and completes a conversion action.

This means that you make money when your customers buy another company’s products that you marketed on your website or blog.

When this is done effectively, it’s a win-win situation for everyone!

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How does affiliate marketing work?

Let’s start with the basics — affiliate marketing is made up of three parts:

The seller or merchant — This is the business that has an offer that needs to be marketed to customers

The affiliate or publisher — This is the publisher that markets the offer (this is you when you include affiliate links on your website)

The consumer — This is the customer that purchases the offer

For your affiliate marketing to be successful, each of these three factors needs to be considered and it works like this:

The seller gains profit from its marketed offer, the affiliate earns money through commission, and the consumer gets what they want.

Who wouldn’t find this an appetizing offer?

You start by signing up for an affiliate program.

Find a product that you like and would recommend to your customers and that’s relevant to the needs of your audience

On your website, you then endorse the product and promote it to your visitors and email subscribers (with your unique affiliate link)

If they like the product, they’ll click your affiliate link, purchase the product, and you’ll get a commission.

These are the fundamentals of affiliate marketing.

If you’re looking to create a passive stream of income and you’ve got a knack for creating epic content, then affiliate marketing is the answer for you!

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