Why You Should Definitely Use LinkedIn For Your Business Today

LinkedIn is a social media network that is specifically developed for business professionals. It permits you to connect with other users and exchange or share business related information around your networks.

It is also the largest business – oriented social platform, which was established in 2003. Its prime objective is to permit existing users to create a network with those they know professionally. It is particularly utilized to exchange ideas, information, and opportunities.

1.3 million Small business owners are on LinkedIn to gain new customers, enhance online presence for their business, generate leads and build their brand awareness. LinkedIn ads can also assist you to get potential customers with a minimum budget of $10.

LinkedIn is a social media network that is specifically developed for businesses professionals. It permits you to connect with other users and exchange or share business related information around your networks.

Like other social media networks, LinkedIn also allows you to design a customized business oriented profile, because LinkedIn profiles highlight education, work experience, skills, endorsements, etc.

LinkedIn is an acknowledged approach to advertise your presence online. This social network is shown first in search engine results pages when looking to discover people.

Maintaining your brand via LinkedIn can improve your brand visibility and awareness among professionals and business owners. You can associate your LinkedIn profile with your resume, blog, website and other social networks to best utilize the advantages of LinkedIn.

LinkedIn allows you to connect with your past and recent co-workers, business partners and friends. Users who are not connected with you, can’t see your complete profile.

A summarized view is displayed to them. You can create connections with other people by using the “InMail” messaging service to expand new opportunities.

A basic membership for LinkedIn is free. Users in your network are generally known as connections. Pre-existing relationships or connections are necessary to connect with the other LinkedIn members.

Basic members can only connect with colleagues or professionally known members. Up to three degrees of connections are shown to primary users, but they will be unable to connect and contact them without a prior introduction. You can switch to the advance subscription of LinkedIn for access to the LinkedIn database.

How to get started with LinkedIn

Whether you’re dealing in B2B or B2C, it doesn’t matter. More than 1 million businesses and 12 million small business professionals are using LinkedIn to promote their products and services, and the numbers are continuously growing. So, it is really important for businesses to have a presence on LinkedIn.

LinkedIn targeting preferences are distinct. Ads will assist you to boost your conversion rate and decrease your cost. To utilize LinkedIn as your advertising network, you need to have a LinkedIn account. Here are some easy to use steps to get started with LinkedIn.

Define your prospect

Before initiating an advertising campaign, there is a need to specify the potential customers that you want to target. Be definitive by targeting your customers according to their company name, positions, location, etc. You can also go through job titles, skills, and other important aspects to make targeting easy.

Create landing pages

After determining your potential audience, know the product you want to market to them. Design specific landing pages for your prospect. Landing pages need to be product and service specific with some crucial benefits of the product. Build a squeeze page to maintain a list of customers by offering them freebies and giveaways. Focused landing pages can enhance your conversion rate.

Create and target your advertising campaign

With LinkedIn Advertising, you can design 15 variations of an ad for each campaign, with different headlines, copy, landing pages and calls to action. You can also test different variations to discover the best ad for your LinkedIn campaign, but the targeting will be the same for an entire campaign. For different targeting options, you need to create another campaign.

You can target your audience based on geography, demographics, industry size, designation, schools, etc. Be audience specific to get more conversions with lower cost.

Set up your budget

Setting up a budget is not a difficult task with LinkedIn. You can start with $10 per day and opt for CPC (cost per click) and CPM (cost per mile) advertising methods. If you’re looking to boost your conversions, go with the CPC strategy. If your objective is to increase the visibility of your business, you can opt for the CPM strategy.

Measure the results

There are three ways to measure your success with LinkedIn. You can analyze results using LinkedIn ad analytics, date range and campaign wise. Measure the CTR and leads. Do the complete analysis and optimize it accordingly.

How to create a great LinkedIn Page

LinkedIn is expanding its network daily, so it is really important for businesses, employers, employees and jobseekers to be active on it. To market your business with LinkedIn, you need to ensure that your page defines your brand and products. Designing a company page can boost your traffic and enhance user engagement. Keep given things in mind when creating a business page.

Set up a company page

To set up a company page, you need to add a company by providing a company name and email address. Go through the inbox and follow the instructions which are mentioned in the email. You need to sign in with your username and password. You can allow your co-workers and define prospects to go to the page.

Add a detailed description and overview for your page. Try to be focused and include specialties, the product and services that make your business unique. Add a banner logo and image of your brand.

Attract your audience

Begin with your company’s employees and allow them to add your company details into their profile. By doing this, they will automatically follow you and motivate them to like, comment and share your business updates to expand your post reach.

Link your business page with other marketing channels and include a follow button, so interested audiences can easily follow your brand.

Engage your customers

Regular updates can directly boost your potential audience reach and word of mouth popularity. You can also post and share news articles and milestones. These updates will appear on the company feed page and your followers homepage. You can also take advantage of sponsored stories to enhance your engagement.

Why you should definitely use LinkedIn for your Business today

Every business looks for a substantial online presence to be on the top of a fierce market. Daily, the number of businesses is continuously increasing on social media, so starting with LinkedIn makes sense for advertising.

LinkedIn is an amazing social marketing tool that assists you in boosting your business

presence. Here are some advantages that you can add to your business by having an online presence with LinkedIn.

Amazing Benefits

1. Enhance relationships with customers

LinkedIn has the most promising social network for displaying your business when users search for you. First, you need to know the right audience you want to target, keep them in mind and write content accordingly to allure them and grab their attention.

Marketers know that LinkedIn puts a positive impact on their business and also assists you in nurturing relationships with existing and new customers. You need to be professional with your content, answer customer’s questions frequently,

provide some giveaways, and encourage two-way communications to know your prospects better.

All these things ensure you well-built connections.

2. Build your Professional Network

LinkedIn allows you the chance to grow your own professional network, because it shows you the degree of separation between users and your business. To expand your business professionally, you need to accept requests, join connections and foster your network.

When you create your profile, focus on the title of your page by mentioning your geographical location and adding your email signature. When you speak about your business, always include a call to action to encourage your audience to follow you.

Join groups, forums and actively participate in discussions; these things can expand your business and connections.

3. Increase Exposure

Businesses can begin with a LinkedIn company page to display their products and services. This will help you expand your potential audience reach to those that are more likely to buy from you. You can add your blog, website and other social media profiles on LinkedIn business pages.

Having a LinkedIn page enhances online visibility for your brand, and more customers will be able to find your products and services easily.

To get maximum exposure, you need to optimize title headlines, share content among popular channels, and motivate discussion with your clients and customers. These things will build your brand awareness and get you more and determined traffic.

4. Increase Credibility

The credibility of your business is increased when LinkedIn users recommend you in their professional network by sharing the content posted on your business page. Accentuating your brand’s services, updating related content in your niche, newsletters, press releases, webinars, promoting achievements, asking for endorsements, etc., also enhance the reputation of your brand.

Amplified credibility maximizes the return for your business, increases the traffic to your website, and improves visibility on search engine results pages. Communicating in groups and frequently replying to users’ questions relating to your business will show the business expertise you have in order to connect with the right audience.

5. Gain new business

LinkedIn is one of the best business networking platforms around the world. In order to gain new business, you can add connections, follow existing customers and prospects, and join groups and discussions related to your niche, so that other businesses will learn of your products or services. Businesses who like your offerings, will show their interest to do business with you.

Asking for recommendations is a great way to get new business and enhance the credibility of your business. Most business professionals also love to check their newsfeed on a regular basis to find businesses like them.

6. Generate leads

Building a great network with LinkedIn is attainable by optimizing your business profile with unique and informative content related to your business. LinkedIn is required to manage existing customers and to generate potential leads for established businesses.

Enhancing your participation in handling questions, posting in blogs, inviting users to webinars, forums and motivating them to subscribe to your newsletter can directly increase your website traffic and lead generation.

The more traffic you get, the more chances of getting qualified leads. You can also take advantage of LinkedIn’s ‘DirectAd’ service to advertise appropriate content among your targeted audience in order to engage them.

7. Quality Business Connections

Forming quality business connections is one of the most crucial advantages of LinkedIn. It is mostly occupied by progressive thinking professionals and businesses who desire to expand their business opportunities.

Utilizations of the advanced search and LinkedIn groups, inviting audiences from your current customer base to connect, using discretion when accepting invitations for better control on your LinkedIn business page and upgrading to the premium account can all assist you in creating connections with other businesses.

8. Connect with potential customers

As per the size of the company, LinkedIn is a must have tool to attract and attain potential customers when you are running a business. You need to ensure that users are able to connect with your business.

Utilizing common connections to initiate communication, creating FAQ’s, using other channels to connect with audiences, having a close look at your newsfeed to build warm relationships, and taking advantage of recommendations to get introduced are the prime aspects to get potential leads.

You can also build a LinkedIn group to ask questions, and provide answers to those questions, to get potential customers.

9. Create and manage your brand reputation

In this era of social networking platforms, it is really important to build and supervise a company’s status on LinkedIn’s professional social network. Advertising your business within a competitive market has now become a bit easier with LinkedIn.

More businesses and marketers believe that LinkedIn can add instant branding and build trust in their audience.

Provide every detail of your business on your LinkedIn page such as: what you do, services, accomplishments and what makes your business unique from your competitors. Populating your business page with keywords can enable you to get listed in prospective searches.

10. Expand your reach

LinkedIn Advertising allows numerous methods to attain business goals and expand reach among prospects. Use specific filters to narrow your potential customer reach.

Use sponsored stories to enhance the range of posted content and a follow button that redirects your audience to your LinkedIn page in order to get more targeted traffic.

LinkedIn Ads also assist you in advertising your business in order to broaden your professional network on LinkedIn. It improves SEO rankings and organic search results for your business, so whenever users search about the products or services related to your niche, your LinkedIn page and website is displayed in the search engine.

Shocking Facts

2. Two new users join LinkedIn every second. (Source)

3. Unique visiting members grew 16% to an average of 97 million per month. (Source)

LinkedIn has a reach into 200 countries and territories. (Source)

1 out of 3 professionals on the planet has a LinkedIn profile. (Source)

Out of 380 million users, 75% of new sign-ups are from outside the U.S. (Source)

Listing skills boosts your profile views by 13X. (Source)

LinkedIn profiles are 11X more likely to be viewed if it includes a photo. (Source)

LinkedIn reported 55 cents per share earnings and a 33% advanced revenue of $712 million. (Source)

LinkedIn found that employees are 70% more likely to engage with a brand’s company updates. (Source)

8.33% of Americans use LinkedIn while they are on the job. (Source)

13% of millennials use LinkedIn. (Source)

Total number of long form posts written on LinkedIn to date are 3 million. (Source)

The number of long form posts per week increased to more than 130,000, and there are more than 1 million unique members publishing long form content on their sites, a scale that we believe is unprecedented in the history of professional publishing. 

39% of LinkedIn users have paid premium accounts. (Source)

LinkedIn reports that more than 3 million companies have created Company Pages. (Source)

LinkedIn generates social media’s highest lead conversion rate which is 2.74% higher than Facebook (0.77%) and Twitter (0.69%). (Source)

Over 25 million profiles are viewed on LinkedIn daily. (Source)

42% of LinkedIn users update their profiles regularly. (Source)

35% of LinkedIn users access the site daily. 

1 in 20 profiles belongs to recruiters. (Source)

42 million unique mobile visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months) (Source)

The average number of connections on LinkedIn is 930. 

41% of millionaires use LinkedIn. (Source)

LinkedIn has established that updates that contain links to more content get up to 45% higher follower engagement than updates without. 

Posting images has been shown to result in a 98% higher comment rate. (Source)