In today’s world where international, far-reaching companies have such a large share of the retail market presence, it’s easy for local business owners to get duped into believing that they can’t compete. Marketing a local, brick-and-mortar company requires a mix of online and in-person marketing. You need to be thinking about how to connect with…
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I remember a few years back when someone asked me what I did for an income and I told them I have an online business. “No,” they said, “I mean full time, like a real job!” That comment, as much as it hurt, hit the nail on the head, and got me thinking about what…
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Since the advent of the information technology, the Internet has been a valuable commodity to most people. As more internet-based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing…
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As you may already know you need to be on Facebook if you want to generate more customers or clients as almost all your potential buyers are hanging out in the same place. It does not matter whether you offer training and consulting, or peddle your own products in an e-commerce store, or sell your…
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A common misconception among online business owners is that they must spend lots of money on advertising to grow their businesses. But if you’re willing to put a little time into promoting your business, you can generate publicity that will be far more effective than paid advertising. Here are 30 ways you can create publicity…
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Marketing your business is easier than ever thanks to the internet. Right? Wrong. Well, not totally wrong – but there’s no denying that in some ways, digital marketing complicates things for small business owners. What do I mean by that? Well, before the internet, most companies were competing with only a few rivals. There were…
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Are you wondering why your local business may not be doing as well as some of your competitors? Are you confused about why they may be taking over your share of the local market? Many small business owners are struggling to get more people through their doors, but they’re still scratching their heads trying to…
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